Shoutcheap
  • Home
  • SHOUTcast
  • ICEcast
  • Freedom
  • FAQ
  • Blog
  • Contact Us
  • Client Area
    • Account Login
    • Cast Control
    • Knowledgebase
    • Submit Ticket
  • More Pages
    • Mobile Player
  • Home
  • SHOUTcast
  • ICEcast
  • Freedom
  • FAQ
  • Blog
  • Contact Us
  • Client Area
    • Account Login
    • Cast Control
    • Knowledgebase
    • Submit Ticket
  • More Pages
    • Mobile Player

Content of the audio

Jan 13, 2021ShoutCheapblog

People will not listen to your station just because it plays free music; you will have to provide something different and unique, something they cannot find anywhere else.  But internet radio is music.  NO, radio is not just music.  For example, take a song, the song have sound and lyric, and the lyric has a message, all these is a combination to make a great song. Like this, your station should have content too.

Some stations have a morning show, noon show, afternoon show, and late-night show. All these shows have different content but share the same ideal; in the end, the purpose is to get more listeners’ better ratings and sell more commercials for the same station.  If it still does not have the ability to have this programming, you can make capsules or short interventions.  Short interventions allow you to establish a presence and bring the content. You can start with a 5 to 10-minute intervention every hour or every two hours or a quick 30sec or less intervention every 15 minutes; it all depends on how much time you have and how much you have to contribute.

As content will be your contribution to all the station programming, the audience must care about what is said. It must matter to them. It must touch their lives. The content or topic must reach them in a real and true way. And the topic can never be boring, or the audience will tune out. Before anything goes on air, ask yourself:

  •  Is it relevant?
  • Does it matter?
  • Do you care?
  • Do your listeners care?

Also, these are a few tips that will help you to have better content:

  • Prepare, have a schedule for the paper show.
  • Read everything; the more you know about things, the more you can talk about everything.
  • Make it matter, ask a question to your listeners to make them think about it.
  • Have things to say, have a list of facts, topics.
  • “Mental Picture” Use details. Describe the things so your audience can “see” what you are talking about.
  • Always start your show by saying the name of the show and your name.
  • Tell the truth. Listeners can tell when you don’t.
  • Sound happy. If you are bored, your audience will be too.
  • Current Life. If something big or important is happening today, go with it.
  • Listen to your station, even when you are not on.
  • Use your own life as a show resource. Always answer: “Why is this on air? Why should someone listen to this?”
  • If a topic is overdone, drop it.
  • If you are live on-air, anything goes! But anything pre-recorded should be perfect.
  • If you don’t know something, it’s okay to say so.  Audiences see it like you are like them.
  • Be yourself all the time.
  • Risk. Try new things. When you get out of your comfort zone, you could find something new.
  • Be funny, but be careful there is a fine line between funny and not funny.
  • Have fun

The radio personality or DJ has to be unique, have his own perspective about things, an exclusive point of view, a controversial point of view, and a funny point of view about things. The purpose of this personality or DJ is to get an emotional reaction from his listeners. While it may be the music or the news that first touches a listener, I believe emotions move people, touch their emotions in a good way, and follow you.

Here is a list of what we have called the Golden Rules to attract more listeners:

  1. How to Get More Listeners for your Radio Station
  2. Options to listen
  3. Make how to listen very obvious.
  4. Define your target audience
  5. Respect your playlist
  6. Promote your station
  7. Have a music schedule
  8. The website has to talk too.
  9. Communication with listeners
  10. Content of the audio
  11. Be patient and consistent
← Communication with Listeners
Be patient and consistent →

Search

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 222 other subscribers

Most Viewed

  • Best Radio Broadcasting Software – Audio Streaming - 232,569 views
  • Creating and Setting Up a Internet Radio Station - 179,527 views
  • Facebook App Player For Shoutcast And Icecast Audio streaming - 78,415 views
  • Free Shoutcast / Icecast Flash Player - 76,469 views
  • Internet Radio Directories: Submitting and Promoting - 72,365 views

Recent Posts

  • Did You Know These 5 Benefits Of Internet Radio
  • The Best way of How to find your internet radio Niche
  • Top 10 Ways to Keep your radio Listeners Listening Longer
  • Deaf DJ from New Jersey
  • Top 5 Microphones for Internet Radio of 2021 Now

Online Support

  • Pre-Sales Questions
  • Knowledgebase
  • Submit Ticket

Payment Options

  • Paypal
  • Credit Card
  • Debit Card
  • More Info

Search

Social

FacebookFacebookFacebook
Facebook

Copyright © 2009-2021 ShoutCheap, Inc. All rights reserved.

  •  shares
  • 2
  • 4
  • 3
  • 0