Define your Target audience
You will need to identify your target audience; you will have a better chance to get the type of listener that really matters for your station. You may be thinking, hey, listeners are listeners, yes, but if you shape your strategy to attract the type of listeners your station will appeal to, then listeners looking at a radio station like yours will find you faster.
Radio listeners are divided by Geographic area, Race, music, gender, ages, interest, and lifestyle; At least these are the most common criteria used by the companies who make Radio Ratings and Media Research. In the same way, you have to identify who will be your audience and focus on that group. Make a list of what defines your station, for example:
- Type of music
- Ages of your potential listeners
- Geographic Area (if you have a specific area)
- The interest of your potential listeners
- Message or vision of your station
With only these 5 things, you will start to shape your station and website and attract the listeners you want.