Radio seems so easy. Just because every day we hear a radio personality make his show sound so effortless people think radio is something easy to do. But building a successful Internet Radio Station and growing your audience is very hard work. It takes craft, skill, desire, and training. If you have desire and talent this article will help you to succeed. You will learn 10 strategies that you can implement to help bring more listeners towards your radio station. Read more
In today’s world people use different operating systems and different browsers, Windows, Apple Lion os x, Linux, Google chrome, Firefox, Internet Explorer etc. For this reason is very important to provide a variety of options to tune in to your listeners.
The Most popular media players are:
- Windows media player (windows)
- ITunes (Windows/Mac)
- Real player (Windows/Mac)
- Winamp (windows)
- QuickTime (Windows/Mac) Read more
These icons are just an example. But you see how these icons get your attention. Your website should scream how to listen. You could have the case of a visitor who wants to listen but can not find how, and ends up leaving your website without listening. Also maybe you have a visitor who finds your website by error but sees these icons or buttons saying listen here, listen now, listen live etc. and clicks the link just for curiosity and likes what he hears so you end up with a new listener. Read more
You will need to identify your target audience, you will have a better chance to get the type of listener that really matters for your station. You may be thinking, hey listeners are listeners, yes, but, if you shape you strategy to attract the type of listeners your station will appeal to then listeners who are looking a radio station like yours will find you faster. Read more
Your playlist is the heart and soul of your station. Unless your station is a news station or has a no music format, your playlist is your station’s heart and soul. This should flow like a surfer over a wave, have you seen a surfer? They don’t just go straight to the shore; they go up and down and sometimes with one or two tricks. The same should happen with your playlist. If you play your 10 best songs one after the other the same hour you will run out of gas for your next hour. What are you going to play the next hour? Your listener will leave because they already heard the best you got. Read more
Everyone knows if you want to sell something you have to promote the item and online radio stations are not the exception. You can create a web page, use a banner or even send emails to promote your station and get more listeners but sometimes that is not enough. You have to promote your station where people go to find a station to listen. If you have been asking yourself one of these questions:
- How do I promote my Internet radio station?
- How do I get more listeners?
- Where can I start promoting my station? Read more
A schedule will be the content of your radio station that is organized by day and hours. You must have a chart on your website with information of your programming by days and hours, this will let your website visitors know about what you have to offer to them if they listen your station. For example, you have rock show Mondays from 7pm to 11pm, if your visitor is interested will tune in to listen that day and that time. If the visitors of your website don’t listen now you have the chance to have them as listeners later. Read more
You have a website right, your website is not only an electronic page online it is pretty much alive. When someone visits your website in only few seconds they receive a lot a messages, from the shape, colors, images, tittles etc. Your website is the face of your internet radio station; this should talk too giving the message to the visitor of what your station is about. Your visitors will be interested in tuning in to listen to what you have to say. Use your website to attract listeners publishing news, articles or opinions about some theme you know will be of the interest of your visitors. Read more
Stay in touch with your listener, this is very important!!
Having a conversation with someone is easier than having a monologue. When you keep in communication with your listeners it makes you feel like you are having a conversation with someone and you are not alone in one closed room. You will project more natural behavior and you will sound better. Listeners can tell when you are nervous, sad, happy, mad etc.; only by your voice. Read more
People are not going to listen to your station just because it plays free music, you will have to provide something different and unique something they cannot find anywhere else. But internet radio is music, isn’t? NO, radio is not just music. For example take a song, the song have sound and lyric and the lyric have a message, all these is a combination to make a great song. Like this your station should have content too. Read more